International marketing management Essay Example | Topics and Well Written Essays - 2250 words

International marketing management - Essay ExampleMarketing has shifted from the traditional product centred view to a service centred view. It has farther evolved into creating a new experience for the node by providing unique values. Marketers, therefore segment, penetrate and promote goods with the prey of attracting customers (Vargo and Lusch 2004). Marketing mix as under 4 Ps does not attract a customer any longer as it is product oriented. Therefore relationship marketing has become more Copernican because it moves marketing from transactional to relationship-based exchange. Relationship marketing brings about a new integration into the marketing dimension. With advances made in technology global trade has changed. The customer that was passive in the past has become interactive, becoming machine-accessible replacing his isolation and changed into informed from being unaware. Earlier in the seventies and eighties a queen-sized parts of the world were controlled economies, especially those of China and India.